--FILE--dipendenti cinesi parlare allo stand di SF Express durante una mostra a Pechino, in Cina, il 29 maggio 2013. SF Express, un leader cinese express
--FILE--Chinese employees talk at the stand of SF Express during an exhibition in Beijing, China, 29 May 2013. SF Express, a leading Chinese express delivery services company, has recently launched a cross-border e-commerce platform, SF Haitao, to tap the overseas shopping market in China. In the age of the Internet, SF Express has no choice but to expand its business to new areas, according to the China Business Journal. The future of SF Express is decided by the market, so the company has to take into consideration the different demands of consumers, vice president Li Dongqi said. According to estimates, Chinese cross-border shoppers will reach 35.6 million people by 2018, with a market size of 1 trillion yuan (US$160 billion). SF Express has already been transforming its business. For the past two years, it has been launching subsidiaries such as SF Best, an online food shopping site featuring global high-end quality food, and neighborhood service outlets called Heike.