4740 x 3648 px | 40,1 x 30,9 cm | 15,8 x 12,2 inches | 300dpi
Data acquisizione:
30 agosto 2018
Ubicazione:
9 BLEECKER STREET NEW YORK, NY 10012, USA
Altre informazioni:
Take a Look Inside Overthrow Boxing, Where Celebs Like Usher and J-Lo Train There is a crowd gathering outside the door of 9 Bleecker Street, the gritty downtown headquarters of Overthrow Boxing. Passersby slow their pace and turn their heads towards the pulsating hip-hop that blares out Overthrow’s doors and onto the sidewalk. Through its ground floor windows, and past an aggressive neon red sign, a few dozen young women chat excitedly as they wrap their hands before squeezing into boxing gloves. Further back another class is still in session, with the participants jabbing ferociously at shared punching bags as an instructor screams down from a ring set alongside an exposed brick wall. On any given night, a peek through these same steamed-up windows could result in a story-worthy sighting of Nina Agdal, Usher, Martha Hunt, Jennifer Lopez, the Fat Jewish or Will Smith. This is exactly what Overthrow founder Joey Goodwin had in mind when he started the gym two years ago. “I wanted to create an atmosphere that drew you in, ” he says. “Everyone on the outside is trying to get a better look, wishing they were a part of the action.” Atisha Paulson The phenomenon was one that Goodwin observed while on the iconic West 4th basketball courts, where he started balling at the age of 10. There he was introduced to the sport of boxing through a fellow player. “I think he saw me run my mouth and get beaten up too many times, ” remembers Goodwin, leaning back in his office on the gym’s second floor. “He took me to East River Park and taught me a few moves. I was hooked immediately.” Enrolling in a local boxing gym, the street-wise Goodwin immediately spotted an opportunity for growth. “The room was filled CEOs, models, editors and entrepreneurs, ” he says. “I began to see the potential that could come with creating a real boxing brand, done in the style of SoulCycle or Barry’s Bootcamp.
