--FILE--i clienti a fare acquisti presso un negozio Muji nella città di Wuhan, Cina centrale della provincia di Hubei, 20 luglio 2014. Giappone-basato rivenditore Ryohin Keikaku Co, l'operatore
--FILE--Customers shop at a Muji store in Wuhan city, central China's Hubei province, 20 July 2014. Japan-based retailer Ryohin Keikaku Co, operator of chain store MUJI, is slashing prices by about 20 percent on more than 200 items in its stores in the Chinese mainland starting Friday (21 August 2015), a PR representative of MUJI (Shanghai) Co told the Global Times on Tuesday (18 August 2015). Actually, MUJI has been cutting the prices of some products in the mainland since 2014, said the PR representative who declined to be named. "It will be the third time for the company to implement the price-cutting theme in some of its stores nationwide. The lower prices are being specially featured from Friday until September 17, " she said, but the reduced prices will be maintained permanently. In a MUJI store in China Central Place, a shopping mall in Beijing's Chaoyang district, employees have already finished marking down prices, a staff member surnamed Zhou, who has been working at the store for more than a year, told the Global Times on Tuesday. "Although customer loyalty has consistently improved, I think some of our products are overpriced, " he said. MUJI operates 128 stores in the Chinese mainland, and these outlets are seen as a driver of earnings in the overall overseas business, Masaaki Kanai, president of the Ryohin Keikaku Co, said in the company's fiscal 2014 statements. The fiscal year ends in February.
