--FILE--An advertisement for Intel is seen in Shanghai, China, 7 September 2013. US chipmaker Intel is hoping Chinese tablet manufacturers will help save it from being crushed by the slow demise of the PC. Intels chips dominate the PC market but are all but absent from smartphones and tablets. Brian Krzanich, who took over as chief executive nearly a year ago, is determined to change that, with the help of Chinas multitude of low-cost brands. So far, Intels designs are in 30 different tablets, under brand names such as Teclast, Aigo, and Ramos in China, Positivo in Brazil, and Casper in Turkey, all of which emerge from Shenzhen factories. The chip market that Mr Krzanich wants to win over is being led by companies like Chinas Rockchip and Taiwans MediaTek. The latter is already known for revolutionising the smartphone industry by supplying Chinese manufacturers with the chips and nearly complete engineering designs that let them churn out the cheap smartphones now flooding China and other emerging markets.
