--FILE--un cartello di cinesi di agenzia di viaggi on-line Lvmama è raffigurato in Cina a Shanghai, 7 gennaio 2015. Lvmama, un turismo cinese sito di prenotazione, h
--FILE--A signboard of Chinese online travel agency Lvmama is pictured in Shanghai, China, 7 January 2015. Lvmama, a Chinese tourism booking site, has received RMB 500 million (US$80 million) in series E funding from Jinjiang International Group, according to an internal email leaked to Chinese startup blog 36kr. Lvmama is one of the oldest and largest DIY travel and tourism sites in China (tourism in China is typically split between group tours and private DIY businesses). The site aggregates and sells tours, attraction tickets, visa services, trips to resorts, and cruises. Most of the offerings are based in Asia. Jinjiang International is one of China¯s largest tourism conglomerates, best known for owning and managing over 1, 600 hotels. It also owns a high-end passenger car service, a tourism booking chain with 51 brick-and-mortar outlets, and other branches involved in real estate, finance, and other industries.
