--File-- una brillantezza Zhonghua Zunchi è visibile sul display durante un'auto show in Cina a Shanghai, 27 aprile 2009. Brillanza Auto Gruppo piani per comp
--File-- A Brilliance Zhonghua Zunchi is seen on display during an auto show in Shanghai, China, April 27, 2009. Brilliance Auto Group plans to complete construction of its new factory, said company CEO Qi Yumin. Brilliance has invested 2.56 billion yuan ($389.4m) in the 38, 000 square meter complex, which will be responsible for production of the companys Zhonghua series of cars. The companys annual capacity will reach 150, 000 vehicles once it starts production, allowing Brilliance to become one of the countrys largest own brand producers. The factory will also produce the companys upcoming SUV, planned to hit the market in October of this year. In an interview with reporters, Mr. Qi said that for the company to reach its Twelfth Five-Year Guideline (2011-2015) goals of total annual sales of 1.5 million vehicles, it needs to expand its production capability. As a result, Brilliance had begun investment of 12 billion yuan ($1.83) in expanding production of not only its own vehicles, but also BMW vehicles produced under its joint foreign venture. Among its projects, the new factory is yet another step taken by the company to further progress towards its mid- and long-term goals. The factory will be tasked with technology design and production of the companys Hanjie, Xuzhuang, Zongzhuang and Chongya models, as well as establishing relationships with international equipment suppliers. In order to compete on an international level, the factory has been fitted with world-renown KUKA industrial robots, DURR measuring equipment and other cutting-edge technology.
