. Fioristi' review [microformati]. Floricoltura. / 24 fioristi^ Rassegna Maggio 10, 1917. Esca che attira l attenzione. La progressiva rivenditore, sempre alla ricerca di idee che possano rendere la sua finestra visualizza fuori del comune e quindi attraente e prezioso, apprezzeranno la possibilità suggerita da illustrazioni della Pasqua fiori in mostra al Phipps Con- servatory, Schenley Park, Pittsburgh, Pa. Il display è stato chiamato "primavera della vita", e si è rivelato un attrazione che ha attirato migliaia di Pitts- borghesi al conservatorio. J. W. Jones, caposquadra, discov

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. Florists' review [microform]. Floriculture. / 24 The Florists^ Review May 10, 1917. BAIT THAT DRAWS CROWDS. The progressive retailer, ever on the lookout for ideas that will make his window displays out of the ordinary and therefore attractive and valuable, will appreciate the possibilities suggested by the accompanying illustrations of the Easter flower display at the Phipps Con- servatory, Schenley park, Pittsburgh, Pa. The display was called "The Springtime of Life, " and proved an attraction that drew thousands of Pitts- burghers to the conservatory. J. W. Jones, foreman, discovered sev- eral years ago that it took more than an ordinary arrangement of flowers and plants to excite much interest in the conservatory among the people of Pitts- burgh. Consequently in making dis- plays for special days, such as Easter, he has conceived and executed novelties which have accomplished their purpose of bringing crowds, who, after they had arrived, were more delighted with the flowers than they realized they would be. Easter this year came only a few days before the opening of the baseball sea- son, so that sport was selected as the thing around which to build the dis- play. A miniature playing field, with grandstand and bleachers, was built. Dolls represented the players and spec- tators. No detail was omitted, even the small boy viewing the game through a knothole being present. On the tennis court outside the ball park, also, there was a game in progress, while nearby were three boys fishing in a basin con- taining goldfish. And around the whole, or nearly so, was arranged the flower and plant display. In speaking of the display, Mr. Jones declared it had eclipsed all his previous efforts, causing quite a sensation, not only among the children, but the grown- ups as well. The plants which formed the back- ground for the ball park were of the following varieties: Columbines, wis- taria. Azalea mollis Anthony Koster, Ehododendron Pink Pearl, Deutzia Lemoinei, l

Parole chiave associate all'immagine

• bookcentury1900
• bookdecad
• booksubjectfloriculture
• bookyear1912