. Fioristi' review [microformati]. Floricoltura. Egli famiglia acquista scrigno coperchio, così il pall viene elimi- tramite NAT dalla lis^ di cose un fioraio può sug- gest quando il cliente ha da $50 a $100 a spendere per un funerale pezzo. Di conseguenza la media rivenditore si consiglia di utilizzare uno dei modelli standard e, se egli riceve l'ordine, puzzle prepotentemente nel suo sforzo per il favore dei cittadini e rendere il pezzo simile sarebbe valsa la pena di denaro. Sarebbe più facile se tutti onu- derstood il valore di fiori. Poi tutti si avrebbe a che fare sarebbe quella di utilizzare cattleyas e valle e vi sarebbero

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. Florists' review [microform]. Floriculture. HE family buys the casket cover, so the pall is elimi- nated from the lis^ of things a florist can sug- gest when the customer has from $50 to $100 to spend for a funeral piece. Consequently the average retailer will recommend the use of one of the standard designs and, if he gets the order, will puzzle mightily in his effort to please the people and make the piece look like it was worth the money. It would be easier if everyone un- derstood the value of flowers. Then all one would have to do would be to use cattleyas and valley and there would be no trouble in putting in value up to the point that the flo- rist's profits would dis- appear. But the fact is few people appreciate the relative values of flowers and the small piece made of costly stock will not often give the satisfaction that will be given by a big, showy design of less expensive material. Big Baskets. The accompanying illustration shows a big basket of Richmond roses we made recently for a large funeral. The money had been raised by subscription among the employees of the in- stitution in which the deceased was an official and the call was for something large and showy; the money was there for the florist, but he must make the flow- ers look to be worth it if the purchasers were to be pleased. We used over twenty dozens of 10 n g - stemmed Eich- monds, the basket stand- ing six feet high, and I can assure you it was a beautiful arrangement. We have made up sev- eral of these large bas- kets this year and in every case they have stood out prominently at the funeral and have By CHARLES T. KIPP, of the Sixjkane Florist Co., Spokane, Wash. created the impression that we gave excellent value for the money, even though the sum expended was consider- ably above the average. The Satisfied Customer. And I do not need to tell any retail florist that the best feature of any work is that it gives satisfaction. When cus- tomers are satisfied, they not only come again b

Parole chiave associate all'immagine

• bookcentury1900
• bookdecad
• booksubjectfloriculture
• bookyear1912