. Fioristi' review [microformati]. Floricoltura. |HY sono i negozianti in ogni linea di business dis- Riproduzione di mappe di Europa nel loro windows in questi giorni! La risposta è semplice. Ogni- corpo, non importa se ha un atlante a casa o non. sfops a guardare una mappa del quartiere dove la guerra è intrapresa e il negoziante trova questo un modo facile e in- costosi mezzi di attrazione di a- funzione delle persone di passaggio. Per lo stesso motivo, fotografie di eventi attuali sono visibili ovunque in negozio- Win dows. Le persone a smettere di guardare le cose in cui essi hanno un interesse e la cosa che trattiene il

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. Florists' review [microform]. Floriculture. |HY are the shopkeepers in every line of business dis- playing maps of Europe in their windows these days! The answer is easy. Every- body, no matter whether he has an atlas at home or not. sfops to look at a map of the district where war is being waged, and the shopkeeper finds this an easy and in- expensive means of attracting the at- tention of the people passing by. For the same reason, photographs of current events are seen everywhere in shop win- dows. People stop to look at things in which they have an interest, and the thing which holds the interest of the greatest number of persons is the best basis for an advertisement. One Step Better. But remember, it's only the basis for ail advertisement. The map and the photographs make the people stop in front of the store, but they don't bring them inside. And that is what the store- man who spends time on a window deco- ration is trying to do. The florist who displayed the map of Europe in his window and surrounded, it with the flags of the various countries done in flowers went one step farther, and it was a long step, too. He Q^t only made the people stop to look at his win- dow, but he also at- tracted their atten- tion to his particular line. He forced them to take notice that •lis was a flower store. Unless the florist does both these things in his window decora- tion his time and ef- fort are wasted. He must attract the peo- ple 's attention, and when he has secured their attention he must make them no- 'ice that his is "i place for them to buy lowers. The objec- tion to the window 'uU of palms and vases of cut flowers ?s—perhaps we should ay was, for this win appearing—that it docs not attract at- tention. And a show window that does not attract attention might as well be a brick wall. Equally objectionable is the window showing only a map, a tank of goldfish, or the liKe; it attracts atten- tion, but it does not advertise the flow- ers. And it doesn '

Parole chiave associate all'immagine

• bookcentury1900
• bookdecad
• booksubjectfloriculture
• bookyear1912