. Fioristi' review [microformati]. Floricoltura. NTIMENT in business raramente paga i dividendi. Per comprare le lampadine per motivi sentimentali è il tipo più povero di senso commerciale. Quando si acquista il giglio bulbi di acquistare qualcosa che, dal vostro ef- fortezze, net è un reddito-condizione di acquistare a destra. Prac- tically tutte le lampadine hanno valore solo in quanto offrono presente o del reddito potenziale- Lily lampadine essendo principalmente la prospective come al reddito. Come misura di sicurezza possono essere classificati con il più rischioso, poiché il profitto derivato da essi dipende dalla fAGNIFICUM ^^^i** fioritura di capacità, sotto la supervisione di vari

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. Florists' review [microform]. Floriculture. NTIMENT in business seldom pays dividends. To buy bulbs for sentimental reasons is the poorest kind of business judgment. When you buy Lily Bulbs you are buying something which, by your ef- forts, will net you an income—provided you buy right. Prac- tically all bulbs have value only as they offer present or prospective income— Lily Bulbs being chiefly prospective as to income. As a security they may be classed with the most risky, since the profit derived from them depends upon fAGNIFICUM ^^^i** flowering capacity, under the supervision of various growers, and the marketing of the blooms. The ratio of profit is of course commensurate with the risk involved; large risk—large profit if successful. Therefore isn't it most important to buy only the very best bulbs—Horseshoe Brand Giganteum —and minimize the risk? It is by far the best and safest brand as a basis for such an investment because the general average of Horseshoe Brand Gigan- teum is so far above any other that the risk is at a minimum. They cost more per bulb to produce than most brands and the sfeneral opinion is the price is higher as a natural consequence. The fact is, however, they cost no more than inferior brands. This is because of the large volume of business done in the most direct way with the consumer under favorable conditions existing in Japan. Horseshoe Brand Giganteum are produced by about forty-five experienced growers under the best conditions possible—absolutely the Cream of the Crop—they will net more actual profit than any other brand known. On the opposite page are the present prices for 1913 deliveries of fresh bulbs— they are the right prices for the right kind of bulbs—the kind your business needs. Order now. It's a good oppor- tunity to buy right. NOTE.—The saving in freight by getting deliveries near home is considerable when you total it all up. application. lOMENE variety and a very forced in the green- ble flower

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