. Fioristi' review [microformati]. Floricoltura. S. E. Thompson, M7 Quarto rnam F. Walker Co., 312 WtM CkMlBut William Walker Co, tll quarto olio Arcuut II ••?", "III ? F"l III Aiv 01 THr'Atmrt FUrttlt Arte Ai r/nr Tt Ym a Tkl Mtmrrtl URN. Un esempio di cooperativa pubblicità contenente nomi di abbonati. analoghe organizzazioni, contengono un ex- planation, in genere di breve durata, di madri' giorno e qualcosa destinato a creare inter- est in fiori e un desiderio per loro in vacanza. Si tratta di un insoddisfacente ha risposto alla domanda quale di queste forme è preferita. Da locandine sono alquanto grezza

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. Florists' review [microform]. Floriculture. S. E. Thompson, M7 Fourth AnnM The F. Walker Co., 312 WtM CkMlBut William Walker Co, tll Fourth Arcuut oil II ••?», 'III ? f»l III Aiv 01 THr'Atmrt FUrttlt Art Ai r/nr Tt Ym At Tkl Mtmrrtl Urn. An Example of Co-operative Advertising Containing Names of Subscribers. similar organizations, contain an ex- planation, usually brief, of Mothers' day, and something intended to create inter- est in flowers and a desire for them on the holiday. It is an unsatisfactorily answered question which of these forms is to be preferred. Handbills are a rather crude form of advertising, though some florists have used them to advantage. In the smaller towns handbills are more appropriate than in the cities, but they still are used by many small florists catering to local- ities in big cities. These handbills should carry a message similar to that of newspaper advertisements. A florist with a trade which he knows to be regular, in which he has many friends and acquaintances, can use re- minder cards with good results. If mailed, either as postcards or as the contents of envelopes, they should be planned with the idea of making an ap- peal which would seem to the recipient to be personal. Cards of an artistic style and make-up, especially if sent to high-class trade, usually prove ex- tremely beneficial. Such cards no doubt would produce results if inserted in flower deliveries for a few days pre- vious to Mothers' day. Stickers fall into almost the same classification, though they naturally will not make an appeal of as personal a nature as cards. Valuable Proclamations. There are great possibilities in procla- mations by public officials, especially if the officials be popular. Florists, indi- vidually or collectively, who can obtain the ear and attention of the governor of a state, or the mayor of a city, and in- terest such an official in Mothers' day, can obtain considerable advertising of a desirable nature if they can prevail upo

Parole chiave associate all'immagine

• bookcentury1900
• bookdecad
• booksubjectfloriculture
• bookyear1912