4928 x 3264 px | 41,7 x 27,6 cm | 16,4 x 10,9 inches | 300dpi
Data acquisizione:
7 giugno 2015
Ubicazione:
Wembley Park, London, UK
Altre informazioni:
The Color Run is an event series and five kilometre paint race. It takes place in North America, South America, Europe, Asia, New Zealand, Australia, and the UAE. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run. The Color Run is an event that is owned and operated by The Color Run LLC, a for-profit company. The Color Run, also known as the Happiest 5K on the Planet, was founded by Utah native and event producer Travis Snyder in March 2011, in an effort to encourage professionals and novices to run together for fun and to promote healthiness and happiness. Its first event took place in March 2011 in Phoenix, Arizona, with 6, 000 participants. The addition of color to the event is heavily inspired by the Hindu festival of Holi, as well as day-glow events, such as Disney’s World of Color. On Saturday, October 18, 2014, the very first Color Run Night took place in the United States in the Philadelphia area. Around 10, 000 people gathered for the event. The run involved glow-in-the-dark powder, glowing color zones, black lights along the course, and a black light head lamp for each participant to run with. Participants dress in black and get coated with fluorescent powder on this 5k course. The run finishes with a festival that includes more colour and light, and lots of music and dancing. The Color Run, LLC a for-profit organization, partners with a national or local charity at each event, such as a children’s hospital or a local food pantry in Africa. Global Poverty Project is The Color Run's global charity partner. According to a 2013 Huffington Post article, "Color Runners around the country will have the opportunity to not only run in the happiest race ever, but also get involved in the movement to end extreme poverty"
