2831 x 4256 px | 24 x 36 cm | 9,4 x 14,2 inches | 300dpi
Data acquisizione:
6 giugno 2011
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From The Guardian Media, June 6 2011: It has always been the oldest broadcast medium – and the way it has measured programme listeners has been, if anything, more antiquated still. The industry's Rajars – the all-important measure of success – are based on a pen, paper and memory based system that is unchanged since its inception back in 1992. Keeping a diary may sound quaint in the era of digital radio, or listening online, but it is how radio audiences are measured. Well, until now. From next month, Rajar will introduce the smallest of reforms – taking the paper diary system online. Listeners will be able to fill out the form on the internet. That might seem like small beer – but for a company that has handed out 2, 000 diaries a week for almost 20 years it is historic. "This is probably the biggest event in Rajar's history in terms of data collection, " says Jerry Hill, its chief executive. "The notion of future-proofing the survey is a very powerful reason why this is so important for Rajar." Rajar, which is co-owned by the BBC and its commercial rivals, collects about 100, 000 paper diaries a year from volunteers who painstakingly note which stations they listen to and when in the average week. The results, released in a huge splurge each quarter, are eyeballed as much by DJs like Chris Moyles and Johnny Vaughan as they are by station controllers and the all-important advertisers. The £1bn a year UK radio industry lives and dies by the "Rajars". http://www.guardian.co.uk/media/2011/jun/06/rajar-diary-system-online-radio-ratings
