. Frutti migliori. Frutti-coltura. OXi: ol^' -|']1K W AKEllUL'SES DI ROCIL'I-: KlN'Ki; I-Kl' IT e l'Ki)l)i:CK ASSOCIATiDX Rogue River FRUTTA E PRODURRE associazione questa associazione è stata incorporata in aprile, 1910, con oltre la metà del capitale azionario di 5$(),0()() -nbscribed. Il wliole del Rogue River un'alley fronT Grants Pass per Ashland era interessato alla misura della sottoscrizione di tale capitale, mettendo in tal modo l'associazione su una buona base finanziaria. L'associazione deve la sua esistenza al fatto che i coltivatori ha visto la assoluta necessità di combinare i loro interessi se il caotico, unintelli-

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. Better fruit. Fruit-culture. OXi: ol^' -|']1K W AKEllUL'SES OF ROCIL'I-: KlN'Ki; I-Kl'IT AND l'Ki)l)i:CK ASSOCIATiDX ROGUE RIVER FRUIT AND PRODUCE ASSOCIATION THIS association was incorporated in April, 1910, with over half of the capital stock of $5(), 0()() -nbscribed. The wliole of the Rogue River A'alley fronT Grants Pass to Ashland was interested to the extent of subscribing this capital, thus putting the association on a good financial basis. The association owes its existence to the fact that the growers saw the absolute necessity of combining their interests if the chaotic, unintelli- gent handling and marketing of fruit was e-er to be overcome. The immense acreage about to come into bearing made organization of work and grading of fruit of prime importance. A distinctive fea- ture of the association is the fact that the large shippers, as well as the small, are connected with it. and doing their business through it. During 1910 the association shipped ninety cars of pears and two hundred and twent}- cars of apples, this being nearly seventy per cent of the output of the val- ley. This season the shipments will be one Inindred and eighty cars of pears out of tAn hundred shipped from the valley, and sixty out of seventy cars of apples, this being a short year on apples. Instead of a selling agency for the dis- tributing and marketing of fruit, this association aims to be a part of the pro- ducing end, its definite function being the preparation of the fruit for the mar- ket, making it a distinct business to pack, grade, supervise, assemble, inspect, secure uniformity and ship the fruit. The packers of the valley are organized thoroughly, and the association assume; the responsibility for the pack, no grower being allowed to pack his own fruit. We have eliminated the "farmers' pack" entirely, and are in a position to guaran- tee every ho of fruit shipped. Distributing and selling fruit cannot be made a side issue to anything. When we are large en

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