. Il fiorista americana : un giornale settimanale per il commercio. Floricoltura; fioristi. 740 L'American fiorista. Mm 3, tising campagna ora perseguita toy la nostra società nazionale, che i prezzi saranno almeno in misura considerevole sostenuta. "GULLETT & figli." Se fosse necessario, questa lettera potrebbe essere preso come un avallo diretto della politica delle nostre commissioni per confinare la nostra pubblicità per riviste nazionali di circolazione generale. I nostri abbonati si trovano praticamente in ogni sec- zione del paese, pertanto il nostro annuncio- vertising medium deve coprire equit- abilmente ogni bit

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. The American florist : a weekly journal for the trade. Floriculture; Florists. 740 The American Florist. Mm 3, tising campaign now being prosecuted toy our national society, that prices will be at least in a considerable measure sustained. "GULLETT & SONS." If it were needed, this letter might be taken as a direct endorsement of the policy of our committees to confine our advertising to the national magazines of general circulation. Our subscribers are to be found in practically every sec- tion of the country, therefore our ad- vertising mediums must cover equit- ably every bit of territory of the United States, in which case they also, neces- sarily, cover Canada. To every mil- lion subscribers to these magazines, it is safe to add at least four million readers, for it is universally admitted that the average of readers for each ?copy put out is five persons. Small ?wonder, then, that our publicity is far reaching. If non-subscribers would give a little thought to these facts, and, as well, make it their business to inspect our advertisements in magazines which surely come to their hands in some way. Considerable impetus would he given to the campaign. The "broadside" re- cently sent out by our promotion bur- eau, and which is now in the hands of the trade in every section of this coun- try, gives full information as to where our advertisements are to be seen and also describes the various aids for mak- ing local connection with them. It is to the interest of every florist to make this connection, either through the newspaper electrotypes provided, or by projection in moving picture theatres of the lantern slides furnished for this purpose. Anyone who has not received a broadside should make immediate application to the secretary for one. John Younu, Secy. Is Average Florist Good Business Man? This is the question that I have often heard discussed—and cussed. ?Well, it is really hard to say, but there is no doubt that the majority who ar

Parole chiave associate all'immagine

• bookcentury1800
• bookdecade1880
• booksubjectfloriculture
• bookyea