Infermieri cinese si vestono come assistenti di volo all'Lianshui Medicina Tradizionale Cinese ospedale nella città di HuaiAn, est Chinas Jiangsu provi
Chinese nurses dress themselves like flight attendants at the Lianshui Traditional Chinese Medicine Hospital in HuaiAn city, east Chinas Jiangsu province, 15 May 2014. A hospital in eastern China has decided to do away with plain white nurse uniforms. Instead, they have their nurses dressing up like flight attendants. The new initiative began earlier this month at the Lianshui Traditional Chinese Medicine hospital in HuaiAn city. Their idea is to glamorize the otherwise thankless profession of nursing, and also provide patients with superior customer service. Bu Haijuan, head of the hospitals nursing unit, came up with the idea as a way to remind her nurses to improve their bedside manner. If you think of all the professions of the world, which one comes to mind when you think of good customer service? she asked. It is airline stewardesses, isnt it? Nurses learn all sorts of technical skills at college but customer service can be easily overlooked. But flight attendants are specifically trained to have a good attitude and manners. The hospital has received quite a bit of criticism for their bold move ¨C some people think it might be demeaning for trained medical professionals to wear what is sometimes viewed as a fancy costume. But Ms. Bu is quick to dismiss these suggestions. Cooks can wear white uniforms. Butchers can wear white uniforms. There is no regulation saying that nurses have to wear white, she pointed out. We should think outside the box. We are trying to make the best use of our resources to improve our customer service.
