4992 x 3648 px | 42,3 x 30,9 cm | 16,6 x 12,2 inches | 300dpi
Data acquisizione:
24 luglio 2022
Ubicazione:
3 Greek St, London, England, UK, W1D 4NX
Altre informazioni:
MILROY’S OF SOHO WAS FOUNDED OVER FIFTY YEARS AGO BY JOHN ‘JACK’ MILROY IN 1964. John had begun his career at Kettners Wine Shop (now sadly closed) and left despite an attractive offer to stay. Instead, he decided to start his own wine shop just up the road at 3 Greek Street where we remain to this day. His brother Wallace, a gold miner in South Africa, provided the funds and John took advantage of the removal of price controls to sell wine and spirits at much better value than his competitors, making him the go-to man for high-quality drinks. The ‘Milroy’s Soho Wine Market’ soon went on to sell not just wine, sherry and Champagne but also whisky. During the 1960s and 70s the first single malts began to emerge onto the market and began to compete with Blended Whisky, with brands such as Glenfarclas and Glenfiddich first becoming widely available. Before long Milroy’s was known for selling the largest selection of single malt whiskies in London. John and Wallace were delivering to the biggest names in London; even No.10 Downing Street was a regular customer. Their success led the brothers to be invited to tour Japan, where single malt production was also steadily growing. Having run a popular series of whisky tastings over the course of their trip, we still get calls today from people who attended tastings on this seminal tour. Milroy’s had by now become a true whisky institution, and the brothers began releasing single cask releases under their own ‘Milroy’s label. Many people who work in the whisky industry today started drinking whisky at 3 Greek Street with the two brothers, or even began their careers on our shop floor. John Milroy went on to bottle many whiskies under his own name, and Wallace wrote the highly respected ‘Malt Whisky Almanac’. By the time the brothers sold the company they were world famous whisky icons. The company would later be run by La Reserve under the stewardship of Mark Reynier
