SMG Sea World FLXX Blackfish Xmas 122013 79.JPG ORLANDO, FL - 20 DICEMBRE: Il parco tematico assediato SeaWorld ha lanciato il suo primo grande attacco PR contro il pesce nero nel tentativo di compensare quasi 12 mesi di danni causati dal terrificante documentario, che ha raccontato i 39 anni di trattamento dell'acquario delle orche in cattività. Colpito dalle cancellazioni di artisti di alto profilo e dalle gite scolastiche, insieme a campagne aggressive di attivisti animali e a un'immagine offuscata, il parco marino con sede a Orlando ha pubblicato annunci a pagina intera in otto dei più grandi giornali del paese, razionalizzando i loro
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SMG_Sea World_FLXX_Blackfish_Xmas_122013_79.JPG ORLANDO, FL - DECEMBER 20: Besieged theme park SeaWorld has launched its first major PR attack against Blackfish in an attempt to offset almost 12 months of damage caused by the chilling documentary, which chronicled the aquarium's 39-year treatment of killer whales in captivity. Hit with cancellations from high-profile performers and school field trips, coupled with aggressive animal activist campaigns and a tarnished image, the Orlando-based marine park has placed full-page ads in eight of the country's largest newspapers, rationalizing their whale practices. The 'Open Letter from SeaWorld's Animal Advocates' Ñ which appears in today's Orlando Sentinel, New York Times, Wall Street Journal and USA Today, among other papers Ñ defends the way SeaWorld cares for the 29 whales in its corporate collection. Although it doesn't identify Blackfish, the ad is the first step in the company's move to rebut the wide-spread criticisms raised by the film, such as allegations that captivity turned orca Tilikum - the world's largest whale held in captivity - into a killer, according to The Orlando Sentinel SeaWorld has previously dismissed the doco as propagandist and inaccurate. Tili' was responsible for the deaths of three people, most notably that of trainer Dawn Brancheau, who he grabbed and dragged underwater until she drowned during a 2010 training session in Florida. The Oscar-buzzing documentary - which details Tilikum's life, starting with being forcibly removed from his family in 1983 near Iceland - claims the whale's living conditions effectively turned him into an aggressive killer. It also includes scientific data saying there has never been one reported case of whales attacking humans in the wild on December 20, 2013 in Orlando, Florida. (Photo By Storms Media Group) People: Sea World Transmission Ref: FLXX Must call if interested Michael Storms Storms Media Group Inc. 305-632-3400 - Cell 305-513-5783 - Fax M
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