Un commerciante sta aspettando degli acquirenti fuori dai suoi negozi tessili in via Biashara il 19 ottobre 2023 a Nairobi, Kenya. Nelle ultime settimane, ho documentato il viaggio di Afrowemaís verso il Just Fashion Day all'evento Eco Fashion Week Kenya che si è svolto il 23 novembre 2023. Afrowema (un marchio sociale di moda etico e sostenibile nato a Kibera, Kenya, il più grande slum dell'Africa, Afrowema contribuisce all'empowerment degli artigiani in questa comunità e crea nuove opportunità di lavoro utilizzando materiali locali nuovi e usati) è stata fondata da Tatiana. Poco prima dell'evento, Tatiana accompa
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A trader is waiting for buyers outside her textile shops in Biashara Street on October 19, 2023 in Nairobi, Kenya. Over the last few weeks, I spent time documenting Afrowemaís journey towards Just Fashion Day at the Eco Fashion Week Kenya event that took place in November 23, 2023. Afrowema (an ethical and sustainable fashion social brand born in Kibera, Kenya the largest slum in Africa, Afrowema contributes to the empowerment of artisans in this community and creates new employment opportunities using new and used local materials) was founded by Tatiana. Just before the event, Tatiana accompanied by Idah Odeka, a model and environmental activist spent days working with a team of Seven young upcoming models from different parts of Nairobi teaching them both dancing skills and runway walks. Tatiana who works with local tailors from Kibera Slum took part in creating the different modeling outfits for the Afrowema Models that were used on the Just Fashion Day at the Eco Fashion Week Kenya. Afrowema In collaboration with Seeds & Stories ( a non-profit women-led social enterprise based in Bigodi Uganda uses fashion as a tool for women empowerment and environmental regeneration with a mission to empower rural women through regenerative fashion (soil to soil products) and capacity-building programs) unveiled different fashion attires created from recycled denim and shoe collections exclusively for this momentous event. Just Fashion is an initiative and platform for sustainable fashion, dedicated to promoting eco-conscious practices and a just, green, and sustainable transition in the fashion industry, a captivating event that forms part of Eco Fashion Week Kenya a transformative experience conceived by the visionary Belinda Smetana, founder of Sustainable Fashion and Travel. This event, in collaboration with Cleanup Kenya, was not just about runway glamour; It was a holistic celebration of sustainability, inclusivity, and a profound commitment to healing our planet. Ele (
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